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Mercury Music Buzz Shows Chatter Doesn’t Always Relate to Sales (Reputation Online)

septiembre 23rd, 2010. Publicado por

Measurement of online mentions related to the Mercury Music Prize nominees correlated with sales, but also revealed some interesting surprises.»


Navigating the Retail Minefield (Retail Week)

septiembre 3rd, 2010. Publicado por

Halfords isn’t the first retailer to struggle to come to terms with a new warehouse, but supply chain is just one area where retailers come unstuck.»


Mercury Prize Buzz (BBC)

agosto 27th, 2010. Publicado por

Nominees are all of a Twitter in the lead up to the big day! According to Brandwatch, a company that monitors social media traffic, there has been a “consistent amount of jostling between the top five acts” over the past few weeks.»


Stores use Social Media in Back-to-school Drive (Marketing Magazine)

agosto 26th, 2010. Publicado por

Consumers are increasingly discussing school uniform via social media platforms and forums such as Facebook, Twitter and Mumsnet, and bigger brands are now looking to exploit this phenomenon.»


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