Blog > Interactividades

8 Celebrity Twitter Malfunctions

noviembre 7th, 2011. Publicado por

Don’t try this at home: 8 examples of how not to use Twitter, provided by people in the public eye.

Behind every prominent public figure there is normally a Public Relations team managing and massaging public opinion about their client. These PR teams have access to a big box of clever tricks to achieve this. »


Product Update: Mentions Profiling and Enhanced Charting

noviembre 7th, 2011. Publicado por

It’s another week with two big changes being made to Brandwatch. We have expanded the possibilities available in the Chart component and also added a whole new feature – Mentions Profiling.
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What does it really mean to Like something on Facebook?

octubre 24th, 2011. Publicado por

Back in May this year, Facebook claimed there were 50 million “Likes” made every day. But does the word “like” really describe what people mean when they click »


10 of the Weirdest Social Networks

septiembre 29th, 2011. Publicado por

At the last count, 33% of the world’s population were online. The chances are then, that out of all of those billions of people people spread across the continents of the world and over the rolling oceans, there are going to be a few interesting individuals. »


Product Update: Enhanced User Interface and Live Mentions

septiembre 27th, 2011. Publicado por

This week you’ll notice several elements of Brandwatch that have been redesigned. Certain processes have been streamlined and the look and feel of the interface has been enhanced throughout.

The aim of the changes is to make Brandwatch as clear, simple and enjoyable to use as possible. »


Living Social’s $3bn valuation

abril 5th, 2011. Publicado por

Since the end of 2010, when Amazon invested $175m in Living Social – the group buying website has been closely watch by investors.

We have a look at livingsocial’s journey through social media from it’s Amazon investment to today’s news on its $3bn valuation. What does the investment and new valuation mean for consumers and is it only as good as the offers it pedals?

Fig 1. Volume of mentions for livingsocial.com


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Brandwatch Tutorial – Projects

enero 28th, 2011. Publicado por

In the latest Brandwatch upgrade, we introduced the concept of Projects. This tutorial covers what it means for our users, and how to make the best out of it. »


MySpace meltdown

enero 11th, 2011. Publicado por

With today’s news of MySpace proposing to axe half their staff, we decided to take a look at where people have been recommending and talking about music in an attempt to guage which sites the interest has shifted to.

The graph below features a few of NME’s top bands of 2010 and the social media sites where they are talked about. The clear leaders in chat on bands are Facebook and YouTube.

Obviously without seeing the traffic to the artist pages on social networks the social media chatter on bands is just one element to the analysis. However, with recommendation and endorsement as well as sharing music via social networks becoming more and more important, it is an interesting measure in the MySpace story.


Brandwatch Tutorial – Session 6: Who are the most influential commentators of my brand?

diciembre 23rd, 2010. Publicado por

In this sixth instalment of the Brandwatch tutorials, we are going to look at the concept of Influence. »


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