Blog > diciembre 2011

The Sizzle: Facebook’s vision for 2012. The Fri-Up: Santa’s Reindeer. The Sauce: Xmas MILF brawl.

The Sizzle

• If it’s good enough for the Queen – HRH Speech goes on Kindle
• Facebook’s 2012 vison: To be a Blue Chip
• Google-Firefox search deal reportedly worth $900 million
• IPCom suing HTC retailers in Germany
• Technology trends of 2011: year in review

The Fri-Up

Santa’s Reindeer

We looked at Santa’s festive progress last year. This year, we’re looking at his reindeer, in terms of their social media standing in the run up to Christmas.

History graph to show mentions of each reindeer 

Click graph to see full size

We see here that Cupid is the least mentioned reindeer and that Dasher experienced a sudden spike on December 17th. This is thanks to a reindeer race at Kempton racecourse featuring all nine reindeer where Dasher stormed to victory. (Full story and video here courtesy of Sky News).

If we remove Rudolph from the group, we get a clearer picture of how the other reindeer measure up.

History graph to show all reindeer except Rudolph. 

Click graph to see full size

We see here that Cupid is the least mentioned reindeer and that Dasher experienced a sudden spike on December 17th. This is thanks to a win at a real reindeer race at Kempton racecourse.

Number of mentions isn’t everything if they are all negative, so let’s pitch them antler to antler in a Brandwatch battle of sentiment.

 Fig 3. Sentiment for Santa’s ReindeerDec 16-23 2011 

Click the image to see full size

Here you have it, folks – Rudolph may want to watch his back as Blitzen and he tie neck and neck in the Brandwatch popularity contest. Until next year…..

The Sauce

Something for the weekend:

• Starbucks trashed in pre-Christmas milf brawl
• You know Christmas is really here when…..
• The Onion’s year in review

Merry Christmas from Brandwatch – see you next year!

Hope you enjoyed the Friday#, have a great weekend.

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